Name's Yosub but people usually call me Yo because it's efficient.
Entertainment + Tech forever.
Highly motivated and creative Digital Media & Content Strategist with 8+ years of experience. A proven track record of delivering innovative campaigns and marketing strategies for entertainment brands from development to execution. Adept at driving actionable and efficient digital audience development that builds awareness, increases inbound traffic, and creates overall business value through development of content and application of data and analytical insights.
HIGHLIGHTS & QUALITIES
Expertise in branding, content strategy, community building, SEO and audience retention
Wide knowledge of social media marketing with the ability to prepare web ready content and manage content for multiple websites
Effective visual communicator across multiple platforms including video, graphics, and writing
Brands I've worked on:
Kerry Washington, Dustin Lance Black, The Lottery, The Weinstein Company, All Def Digital, Bravo/NBCU (All tentpole shows), AMC Networks (The Walking Dead, Mad Men, Breaking Bad), GIPHY!
I pride myself in:
A high EQ, being a great manager, and the ability to compile analytics in a fun and digestible way. Being a great dad to a slightly sociopathic dog.
+Social Media (Facebook, Twitter, Instagram, Tumblr, YouTube)
+trends, fashion & technology