I managed a team of three, driving our brand/off-platform social strategy, activations, and campaigns for @Twitter that highlight conversations on the platform with the Consumer and Product Marketing teams. Lead editorial strategy for product handles such as @Twitter's TikTok channel, @HiCommunities, @TwitterBlue, @Subscriptions (Formerly known as Super Follows).
@twitter @therock ♬ original sound - Twitter
Developed and launched social and editorial activations for Fleets, Twitter Circle, Twitter Spaces, and @Twitter's TikTok channel. Worked on the first ever social-first OOH campaign for @Twitter. Partnered with many VITs (Very Important Tweeters) such as Oscar the Grouch, The Rock, NASA and more.
Global Co-Chair for Twitter Asians, the business resource group for Asian and AAPI employees and allies. Led the @TwitterAsians handle through massive growth of almost 300% in two years. Priorities were building community, internal and external engagement, and development. As Co-Chair, I led and developed activations for tentpole events, such as #AsianHeritageMonth and #LunarNewYear.
Awards: Recipient of the Impact Award at Twitter for process driven and dynamic cross-functional work within the Consumer Marketing, Product Marketing, Product, and Studio orgs, Webby for Best Overall Social, Gold Clio Winner, Silver Cannes Lion, Bronze OneShow
Role: Content Strategy Director
I managed a team of five, overseeing all of our editorial and social calendars. I set the strategy to increase our web, embed, and API traffic and in the span of one and a half years, I helped drive our social impressions to over 4 billion impressions as well increasing our engagement by 100%.
Role: Sr. Content Manager
Lead social marketer and content strategist for ADD52, Russell Simmons and Steve Rifkind's pop-up music discovery platform
Reached over 102 million+ potential impressions on Facebook / Twitter for ADD52 properties through influencer integrations, light paid media, and content optimization in the span of 5 months
Role: Community Manager
Managed the 34 million+ social community of AMC shows on Facebook, Twitter, Tumblr, and Instagram
All things content for: The Walking Dead, Mad Men, Breaking Bad, Hell On Wheels, Talking Dead, The Killing, Freakshow
Role: Content Manager
Managed the 3MM+ fans/followers across Bravo properties on Facebook (one-off campaigns on Twitter/Tumblr)
All things content for: Real Housewives properties, Shahs of Sunset, Kandi Factory, Top Chef, Million Dollar Listing, Flipping Out, Kathy Griffin's My Life on the D List, Married to Medicine
Role: Social Media Manager
Project managed websites including, but not limited to, "The King's Speech," "Blue Valentine," and "Django Unchained."
Handled digital creative, PR (worked with major publishers such as Fandango, Movietickets, Huffington Post, to organize giveaways, digital exclusives)
Delivered over 30MM impressions
How I’ve shown up
Though they don’t own their apartments, some renters are investing in the décor and design of their units to display on social media and are getting paid to do it.
And four other ways people are using social media to support nationwide protests.
TLDR: Bernie Sanders attended Joe Biden’s inauguration with his classic mitten-clad nonchalance, and the internet obviously is here for it.
We all need to see some smiling, friendly, queer faces from time to time. After all, that’s part of the reason why so many of us are online: looking for information, art, or resources to feel closer to a sense of community. And while Twitter can be actual hellfire most of the time, sometimes it’s really, really good at connecting and uplifting its users with hashtags like #LGBTQglowup.
I wrote about my experience of growing up in the church as a gay Korean American.
I spoke at FindSpark on how to get creative projects started at a company, whether it's a startup or a large corporation.
Artist: Angie Wang
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